Quit on the means, but never quit on your dreams

I said before that the quote “Winners never quit and quitters never win” is not true. When Steve Jobs returned to Apple, he quit on hundreds of Apple products and left it with 10… those 10 products sold billions. Akio Morita, the founder of Sony quit on their first product: a rice cooker. His rice cooker didn’t cook rice, it burns it, selling less than 100 units. Of course, we all know Sony today. Steven Spielberg was rejected from the University of Southern California School of Theatre, Film, and Television 3 times. He then attended another school, only to dropout to become a director. Spielberg returned to school in 2002 to finally complete his studies and earn his BA.

“Winners quit all the time. They just quit the right things at the right time.” Let me clarify what I mean.

Winners know the difference between a goal and a tactic. Marketing guru Seth Godin said this about Persistence: “Persistence is not using the same tactics over and over. That’s annoying. Persistence is having the same goal over and over.”

In other words, quit on the means, but never quit on your dreams. You may have to close that business, or look for another job, yet consider that it is only one of many ways you can reach your goals and dreams. Yes, persistence will show you the best way to get there. But you need to persevere in the things that will get you closer to your dreams, and quit on those that won’t.