Ninety percent of making the right decision is the gathering of information. -Dave Ramsey
Take a lesson from teenagers:
When they want to buy a cell phone, they do all the research necessary.
They do “Sampling” by trying other people’s phones,
They do “Focus groups” by asking their friends what the best phone is,
and they generally purchase a phone that is exactly what they thought it was.
Why? Because it’s important to them. Yet I meet people who will start a business without even thinking.
Information removes fear. Titus said, “We fear things in proportion to our ignorance of them.”